Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences. In either situation, demand generation can quickly … Read more
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care: Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Combining video and … Read more
A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a … Read more
Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual … Read more
New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of … Read more
Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said. Google said this AI tool creates “stunning, high-quality image assets in just a few steps using prompts provided … Read more
Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Why we care. Leveraging … Read more
Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps getting better and more efficient. Mikhail Parakhin was asked on X … Read more
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns”, it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented … Read more
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still some time away. While we’re still testing … Read more
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