Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their needs. Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
Expertise is the second E in Google’s E-E-A-T quality guidelines. But what does it mean, and how do you optimize for it? In this guide, you’ll learn: Let’s dive in. What is Expertise? “Somebody who obtains results that are vastly superior to those obtained by the majority of the population (Gobet, 2011; 2015, p. 5).” … Read more
How do you increase Trustworthiness according to Google’s E-E-A-T guidelines? In this guide, I’ll show you 7 practical ways to make your website the most trusted in your industry so you’re rewarded with better rankings and more organic search traffic. Let’s dive in. What is Trustworthiness? While E-E-A-T is a newer concept, the idea of … Read more
Authoritativeness is the most important part of Google’s E-E-A-T guidelines. In fact: You can nail the other three parts perfectly, but without authoritativeness, you won’t get the SEO results you’re looking for. In this guide, you’ll learn 10 proven (but not easy) ways to build authoritativeness. If you’re up for the challenge, then keep reading. … Read more
How do you optimize for Experience from Google’s E-E-A-T guidelines? In this guide, you’ll learn: Let’s dive in. I Investigated E-E-A-T to Learn Exactly How to Optimize for Experience There are three ways Google measures experience: 1. First-Hand Experience Google says: “Does content also demonstrate that it was produced with some degree of experience, such … Read more
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