Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable … Read more
![What Is a Meta Description? [+ SEO & Writing Tips]](https://static.semrush.com/blog/uploads/media/b3/d0/b3d0d3f21061a85033ffaa91495a7850/how-to-write-meta-descriptions-sm.png "What Is a Meta Description? [+ SEO & Writing Tips]")
A meta description is an HTML element that summarizes a webpage’s content. Google often uses meta descriptions in snippets on search engine results pages (SERPs). Below the page’s URL and title. For example: You should provide a meta description in the <head> section of each page’s code. Within a meta description tag, like so: <meta name=”description” content=”Learn how to develop a tone of voice for your brand and use our template to get started.”> … Read more
August 26, 2020 | Posted by Mordy Oberstein All good things start with observations. In this case, I thought I noticed that Google was showing much longer meta-descriptions towards the top of the SERP. In fact, the more queries I ran the more it seemed that Google was showing longer meta-descriptions at the … Read more
Any marketing specialist knows the basics of SEO by default. Therefore, a marketer understands the importance of meta description in terms of optimization. To refresh memory, the meta description is an HTML attribute that is written in a short form. The purpose of this attribute is to summarize what the page is about. It can be seen … Read more
The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics … Read more
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