Google is now showing reviews and menu descriptions when browsing photos on a Google Maps, Google Business Profiles listing. So when you scroll through photos, Google will show this content under the photo for some listings. This was spotted by Claudia Tomina who posted a video of this in action on X. She wrote, “Photos … Read more
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment … Read more
Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly in the search results. And that description may read, “AI overviews are experimental,” which means the description was adapted by Google Gemini. This … Read more
Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI to write business descriptions if you want to (at least they tested this). Joy Hawkins spotted this and posted a screenshot on X, … Read more
Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific positions. This was spotted by Boris Beceric who posted about it on LinkedIn – he … Read more
![How to Write Product Descriptions [+Product Description Template]](https://static.semrush.com/blog/uploads/media/ce/36/ce36ba6217a053cf75cdacef9aaa20d0/857d0cc1b6b4df08a504b01c7905ab99/how-to-write-product-descriptions-sm.png "How to Write Product Descriptions [+Product Description Template]")
You’ve developed a great product, built a fantastic website, and prepared your online store. But there’s one more crucial step in setting up your ecommerce business: writing engaging, informative, and persuasive product descriptions. Product descriptions are critical in guiding potential customers in their buying decisions. If done correctly, they increase sales, lower return rates, and … Read more
Duplicate meta descriptions are meta descriptions that are the same for two or more pages on your website. A meta description is an HTML tag that holds a short summary of a webpage’s content. Search engines like Google often use them to generate descriptive snippets in search results. Let’s see what duplicate meta descriptions look … Read more
Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now … Read more
Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve … Read more
In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the … Read more
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