In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights I aim to share, as Detailed teamed up with News SEO platform NewzDash to analyse their exclusive research. With this report I … Read more
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and came to light via someone who wanted to remain anonymous sharing the data with Sparktoro founder, Rand Fishkin. I’ve … Read more
In my article on the 16 companies dominating Google I ranked DotdashMeredith as the third biggest media goliath on the internet. At last check, Google sends more than 500 million clicks each month to the 49 sites that we track for them. Some of the biggest sites in their portfolio include: Investopedia (Finance) People.com (News … Read more
I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent webmasters? And if so, just how dominant are they? After weeks of full-time work I have the answers I was looking for, and initially they were more surprising than … Read more
I want to start by saying that I’m not sharing this update via email or social media, and I would appreciate it if it’s just left between us. That is, people who come to Detailed directly (or subscribe to the RSS feed) for news and insights on SEO and digital goliaths. Today I want to … Read more
I started writing this article on the 17th of August when I discovered the news I’m about to share but I wasn’t able to write it up as my new report on digital goliaths, Detailed Q1, had to take priority. The reaction to Q1 was incredible — thank you to everyone who took the time … Read more
The Arena Group, behind popular brands like Sports Illustrated, The Street, Parade and Men’s Journal today posted revenues of $58.8M for the second quarter of 2023. A 9% increase compared to the previous year. Digital revenue alone accounted for $38.4M, a 10% increase on the same quarter of 2022. Print revenue increased 9% to $20.4M, … Read more
TechTarget, the brand behind more than 150 technology websites that have 410,000 indexed pages in Google (their numbers) today revealed revenues of $58.4M for the second quarter of 2023. A 34.9% decrease compared to Q2 of 2022. As a quick introduction, the TechTarget homepage doesn’t look like any kind of content site so you’ll be … Read more
This article has received 3 edits. The last edit was made on August 11th, 2023 – Added commentary on the new owner and the new design they launched Last month we reported that one of the online digital media goliaths we track, XL Media, sold personal finance blog Money Under 30 for $675,000. XL Media … Read more
VerticalScope’s Q2 2023 revenue decreased by 33% to $14.7M, generating $3.3M in cashflow, a decline compared to $5.7M generated in the second quarter of 2022. Founder and CEO Rob Laidlow revealed that average monthly visitors for the quarter were 98.8M, a decrease of 9% year-over-year “as a result of lower traffic from search engines.” He … Read more
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