The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use … Read more
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that … Read more
In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly … Read more
Will November 30, 2022, be remembered as the day that changed content writing as we know it forever? That day marked the launch of ChatGPT, and since then, hundreds of AI-powered copywriting tools, writing assistants, and content creation apps have flooded the internet. The goal? To help content writers, marketers, and SEO folks create content … Read more
The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?” The question is deemed particularly … Read more
Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically detect and block those photos from displaying on business listings within the local search results? Google has released some information on its efforts to combat fake content and reviews in Google Maps and … Read more
Updated: March 21, 2023. Learn how to detect and fix keyword cannibalization with JetOctopus. One issue that can sneak up on even the most diligent SEO enthusiasts is keyword cannibalization. This pesky problem can negatively impact your rankings and overall performance. But fear not, because I’m here to introduce you to JetOctopus, a very handy … Read more
Just when we thought that we could use everything AI to write all of our content, developers went and dropped AI writing detectors on us, too. The creators of ChatGPT themselves released one just a few weeks ago, amidst new Google statements and updates on the whole issue of generative AI and content. It’s looking … Read more
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