Click rate and click-through rate are email marketing metrics that reveal how engaging your campaigns are. Understanding and optimizing these numbers can help you boost conversions and audience relationships. Let’s explore these metrics further. What’s the Difference Between Click Rate and Click-Through Rate? Click rate is the percentage of individuals who click a link in … Read more
Google’s John Mueller responded to a LinkedIn post about the visual impact of favicons in search results, sharing a tip that isn’t officially documented but could improve their visibility. Favicons Favicons are small icons that represent a website’s brand that are displayed in browser tabs, bookmarks, browser history and in search engine results pages (SERPs). … Read more
On-page SEO and off-page SEO both involve taking steps to increase your visibility in search results. But they’re quite different. Let’s go over the distinctions and how you can use both. What’s the Difference Between On-Page SEO and Off-Page SEO? On-page SEO refers to things you can do on a webpage to improve its search … Read more
On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and SEO strategies. This article tackles the nuances of each type of SEO project and answers some of the … Read more
Defining Brand vs. Non-Brand Keywords Branded keywords are search terms that include your brand name. Or some variation of it. Non-branded keywords are general search terms that don’t mention your brand. For example: Branded: “iPhone,” “Semrush SEO tools,” and “Microsoft Office 365” Non-branded: “smartphone,” “SEO software,” and “productivity suite” Those who use branded keywords are … Read more
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the … Read more
Danny Sullivan, Google’s Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This is actually something Matt Cutts, former Googler, did back in 2006, on his blog and now Danny Sullivan did a short version of it on … Read more
Blog / Technical SEO / 401 vs 403 Status Codes and Their SEO Consequences When accessing a website, you may stumble upon 401 or 403 HTTP response codes. They indicate that you are trying to access the site without the appropriate credentials. But what’s the actual difference between these two HTTP status codes? At first … Read more
Over the last year, distinguishing between human and AI-generated content has become a bit of a nightmare – sorry for all the teachers and professors out there! AI writing is revolutionising the content landscape, making it important to recognise the nuances that set it apart from human authors. This guide from our content marketing agency … Read more
Our corporate giving philosophy involves two main philanthropic pillars, advancing STEM education and improving the health and wellbeing of the community. At Perficient, we take pride in volunteering our time, resources, and skills to promote positive change. This year, Perficient’s Giving Employee Resource Group (ERG) collaborated with our community partner, Feeding America, to support Hunger … Read more
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