Difference

Perficient India Colleagues Make a Difference During Hunger Action Month / Blogs / Perficient

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Perficient India Colleagues Make a Difference During Hunger Action Month / Blogs / Perficient

September is Hunger Action Month (HAM), a campaign founded by Perficient community partner Feeding America that seeks to spread awareness and fight food insecurity.   This year, the Perficient Giving ERG hosted a friendly HAM competition challenging all global Perficient offices to make a difference by donating non-perishable food items to their local food shelters. Participating … Read more

Inclusive Technology: Making a Difference with Voice Commands   / Blogs / Perficient

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Inclusive Technology: Making a Difference with Voice Commands   / Blogs / Perficient

At Perficient, we are committed to reducing the exclusion gap and we focus on generating greater accessibility for people with disabilities in our projects. This commitment is aligned with the WCAG (Web Content Accessibility Guidelines), and its goal is to analyze use cases from the perspectives of design, development, and quality to achieve inclusive implementations.    … Read more

SEO outcomes vs. SEO outputs: Understanding the difference

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SEO outcomes vs. SEO outputs: Understanding the difference

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows?  The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through … Read more

SEO Syndication vs. Press Releases: What’s the Difference?

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SEO Syndication vs. Press Releases: What’s the Difference?

At The HOTH, we offer many services for improving our client’s SEO through boosting online visibility. Content creation, guest posting, and link insertions are a few examples of how we improve SERP (search engine results pages) rankings for our clients.  Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and … Read more

What’s the difference between regular SEO and enterprise SEO?

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What’s the difference between regular SEO and enterprise SEO?

Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even … Read more

The Difference Between Google’s RankBrain & Neural Matching

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The Difference Between Google’s RankBrain & Neural Matching

April 10, 2019   |   Posted by Mordy Oberstein If there’s one shortcoming within the sphere of SEO it’s the industry’s inability to at times effectively educate. Don’t get me wrong, the SEO industry is filled with wonderful “educators” and does a great job of sharing knowledge! That said, there are times when I … Read more

Data Makes the Difference: Episode one

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Data Makes the Difference: Episode one

What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field … Read more

What If Design Is the Difference Between a Product’s Life or Death? An Interview with Keith Wolf / Blogs / Perficient

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What If Design Is the Difference Between a Product’s Life or Death? An Interview with Keith Wolf / Blogs / Perficient

Hey digital strategists, are you looking to learn more about how your design strategy can align better with? Look no further than this week’s episode of What If? So What? featuring Keith Wolf, director of digital strategy consulting at Perficient. Can thinking visually help improve the overall function of your product? Listen to find out! … Read more

SEO product manager vs. SEO manager: What’s the difference?

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SEO product manager vs. SEO manager: What’s the difference?

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization.  Going fast vs. going far When you’re an … Read more

Eco-Friendly Search Engines: Making A Difference One Search At A Time

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Eco-Friendly Search Engines: Making A Difference One Search At A Time

With growing environmental and social issues, people are looking for ways to help create a greener future. A straightforward approach to contribute is by using environmentally-conscious search engines that aid different ecological and societal initiatives. This article examines a selection of leading eco-friendly search engines and the projects they support. Ecosia: The Green Search Engine … Read more

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