Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Imagine being able to reverse engineer someone else’s ranking strategy and identify their weaknesses so you can win big? Well, there’s a way and that is through SEO gap analysis.  You are not creating content in a vacuum after all.  In addition to keyword research and identifying potential high-traffic keywords to target, you also need … Read more

What Exactly Is the Difference Between SEO and SEM?

What Exactly Is the Difference Between SEO and SEM?

Did you know about 82% of people look at their smartphones before making an in-store purchase? These consumers research using search engines like Google to find information about products and services. By leveraging this habit, you can boost brand awareness and sales. Both search engine optimization (SEO) and search engine marketing (SEM) can help. Before you start … Read more

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