Six Challenges to Navigate When Shifting From Wholesale to Direct-to-Consumer ****** / Blogs / Perficient
The transition from a wholesale-centric business model to include a new direct-to-consumer (D2C) approach presents lucrative opportunities alongside a suite of technical and operational intricacies to consider. While the move brings manufacturing companies closer to end consumers, it also requires several considerations spanning content creation, post-purchase support, and overall brand experience. Failure to address these … Read more
