Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. … Read more
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the … Read more
Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads. That means ads that contain AI-generated image, video, and audio content. Google wrote, “In mid-November 2023, we are updating our Political content policy to require that all verified election advertisers in regions where verification is required … Read more
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