The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. AI has the potential to significantly influence how consumers research and plan their trips, steering them away from … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience. We’ll cover crucial areas including: Keyword … Read more
You already know that identifying and researching relevant keywords that can drive targeted traffic to your website is a fundamental part of your SEO strategy. And no doubt you already have a comprehensive list of terms you wish to track. But, how can you expand on these? Are you able to identify terms you’re positioning … Read more
Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets: Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads … Read more
Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail. A spokesperson explained that these exclusions “aren’t intended … Read more
The end is near for Google Discovery ads. You can now sign up for access to Google Ads’ Demand Gen campaigns. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen. All Discovery campaigns should be “upgraded” to Demand Gen by early 2024. What is Demand Gen beta? “Demand Gen … Read more
August 15, 2017 | Posted by Rank Ranger Though it goes without saying, scoring a Featured Snippet can put you at a significant advantage. With zero ranking superiority being so significant, tracking your Featured Snippet progress, especially as compared to the competition, becomes a central priority of any sound SEO strategy. To facilitate … Read more
In a world where information overload is an everyday reality, finding precisely what we need can often feel like searching for a needle in a digital haystack. But what if there was a groundbreaking solution that could revolutionize the way we explore and discover information? Enter Google’s latest marvel: Generative AI Search. Generative AI, a … Read more
TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads. … Read more
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