DISNEY+

Disney announces Google partnership as it expands ad platform

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Disney announces Google partnership as it expands ad platform

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. Why we care. A wider range of marketers, … Read more

GroupM teams up with YouTube, Disney and NBCU to transform streaming ads

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GroupM teams up with YouTube, Disney and NBCU to transform streaming ads

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. This format aims to cater to viewers who prefer … Read more

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