Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies and guidelines. Why the change. Google wrote, “We review and refresh our documentation periodically. This update is part of that … Read more
Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map for SEOs. Solving this puzzle will require our collective insight, critical thinking and analysis – if that’s even possible. Why the pessimism? It’s like when a chef tells you the ingredients to the delicious dish … Read more
Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? You aren’t alone. Many SEO professionals overlook a crucial step that could make or break their success: documenting their strategy. This isn’t just about jotting down a to-do list or setting vague … Read more
Google’s search algorithm is, essentially, one of the biggest influencers of what gets found on the internet. It decides who gets to be at the top and enjoy the lion’s share of the traffic, and who gets regulated to the dark corners of the web — a.k.a. the 2nd and so on pages of the … Read more
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of leaked internal documents, which appear to come from Google’s internal Content API Warehouse, were shared with Rand Fishkin, SparkToro co-founder, earlier this month. … Read more
Google has updated the Understanding page experience in Google Search results help document to clarify how page experience and core web vitals are used or not used as signals for search rankings. In short, core web vitals are used in a limited way, while other page experience signals are not directly used as ranking signals. … Read more
Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier. Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is Synthetic Data and Document Generation, which allows companies to automate the creation of synthetic (or … Read more
Earlier this week, Google removed its Robots.txt FAQ help document from its search developer documentation. When asked, John Mueller from Google replied to Alexis Rylko saying, “We update the documentation from time to time. Feel free to submit feedback if you feel something’s missing. Robots.txt is definitely still a thing.” The Robots FAQ document lived … Read more
In this blog, we will explore how we can effectively utilize Langchain, Azure OpenAI Text embedding ADA model and Faiss Vector Store to build a private chatbot that can query a document uploaded from local storage. A private chatbot is a chatbot that can interact with you using natural language and provide you with information … Read more
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