Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended and much more. To be clear, Applebot is not new, it is about a decade old but now with Apple Intelligence, I guess Apple is … Read more
Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation. The old documentation wrote: Put your link tags near the top of the head element. … Read more
When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly basic (“Hey, Google uses business addresses!”) to mostly irrelevant map nerdery (“This content describes a representation of a … Read more
Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: But what can link builders and digital PRs learn from the documents? Since news of the leak broke, Liv Day, Digitaloft’s SEO Lead, and I have spent a lot of time … Read more
A massive Google Search internal ranking documentation leak has sent shockwaves through the SEO community. The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google’s closely guarded search rankings system. A man named Erfan Azimi shared a Google API doc leak with SparkToro’s Rand Fishkin, who, in … Read more
The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak. Well, Google has finally commented – we spoke to a Google spokesperson about the data leak. Google told us. Google … Read more
Google published new documentation about their new AI Overviews search feature which summarizes an answer to a search query and links to webpages where more information can be found. The new documentation offers important information about how the new feature works and what publishers and SEOs should consider. What Triggers AI Overviews AI Overviews shows … Read more
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic … Read more
Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are whitelisting Google controlled IP addresses. The change will be useful for publishers who want to block scrapers who are using Google’s … Read more
Google has updated its favicon documentation for Google Search to add definitions for each supported rel attribute value in the Google Search favicon documentation. Google said it added these details because they “got a question about which value to use for a favicon and if there’s a difference.” So Google broke out the definitions for … Read more
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