Google Documents Leaked & SEOs Are Making Some Wild Assumptions

Google Documents Leaked & SEOs Are Making Some Wild Assumptions

You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a bot called yoshi-code-bot leaked docs related to the Content API Warehouse on Github on March 13th, 2024. It may have appeared earlier in some other repos, … Read more

Local SEO According To The Leaked Google API Documents | Local SEO Guide

Local SEO According To The Leaked Google API Documents | Local SEO Guide

As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. I will be updating this post throughout the day as we find … Read more

Insights from Google’s Leaked Search Documents and What They Mean for SEO – Detailed.com

Insights from Google’s Leaked Search Documents and What They Mean for SEO – Detailed.com

As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and came to light via someone who wanted to remain anonymous sharing the data with Sparktoro founder, Rand Fishkin. I’ve … Read more

Google’s 3 Pillars Of Search Ranking Via DOJ Documents

Google’s 3 Pillars Of Search Ranking Via DOJ Documents

The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions. The slide says The 3 Pillars of Ranking: Body: What the document says about itself Anchors: … Read more

Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of … Read more

Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback

Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback

On Friday, Danny Sullivan, Google’s Search Liaison, shared on X some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to … Read more

7 must-see Google Search ranking documents in antitrust trial exhibits

7 must-see Google Search ranking documents in antitrust trial exhibits

The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking. 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like … Read more

Page Quality Rating Guideline — Document’s Major Highlights

Page Quality Rating Guideline — Document’s Major Highlights

Blog / SEO Strategy / Page quality rating guideline The word ‘search’ has long become synonymous with navigating the Internet. With Google alone processing over 8.5 billion queries daily, maximum efficiency is required to direct users toward the most relevant content possible. To aid in this process, Google hires Search Quality Raters to provide feedback … Read more

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