Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words are worthy of consideration. Good SEO But Lackluster Ranking? There is no one definition of what constitutes good SEO. It’s a subjective judgment call that … Read more
Google has added a new option in the Google Business Profile appeal for “Fix photo that doesn’t show.” This means you can submit a support request for when you know a photo is not showing up on your Google Business Profile and you want it to. Mike Blumenthal first reported about this saying, “Google has … Read more
Google’s John Mueller said it doesn’t matter either way if you put your blog posts on a subfolder of /blog or just on the root directory of the site, without the /blog. The best part is that John not only said “sometimes SEOs tell you myths about getting better ranking one way or the other … Read more
Google’s YouTube series, SEO Office Hours, presented a user question: “Does the integration of security headers such as HSTS have a ranking influence?” According to John Mueller, a Google Search Advocate, the answer is no. Recently, we also covered a similar topic on SSL and HTTPS, which was also addressed by Mueller. In that separate … Read more
One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn’t word count be one of them? As such, content creators worry about the … Read more
A few months ago, Google changed when it shows video thumbnails in its search results to only show the video thumbnail when the video is part of the page’s main content. Gary Illyes from Google said that does not mean the video needs to be the first element on the page, but the video does … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
February 19, 2020 | Posted by Shay Harel TF*IDF for SEO… depending on who you talk to it’s either the most over-hyped thing in Search since the last over-hyped thing in Search or it’s a great way to boost your SEO efforts. What I’d like to do here is take a look at … Read more
Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it. Gary said this at the 10:56 mark into the SEO office hours video. Gary was asked, “Can it hurt to have schema … Read more
Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day degrade in value. John added, “just because something’s in Google News now doesn’t mean it’ll be there forever.” Sometimes sites just lose their luster, the … Read more
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