Dollars

Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user … Read more

Data to Dollars: Ecommerce Analytics with Google Analytics 4

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Data to Dollars: Ecommerce Analytics with Google Analytics 4

Google Analytics 4 (GA4) was built with ecommerce in mind.  Using website analytics data, you can better understand user behavior—and make more strategic decisions to increase sales. GA4 ecommerce analytics can help answer questions like: Which products do users view most?  Which pages drive the most conversions? What percentage of users complete a purchase from … Read more

Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

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Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend. Melissa Mackey posted the details on X saying that she “kept quiet about this Google Ads … Read more

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