Google: Don’t Delete Older Content, It May Be Helpful Content

Google: Don’t Delete Older Content, It May Be Helpful Content

Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you should not delete old content from your site because you think Google Search doesn’t like old content. He said it is not true, Google Search can find older content to be helpful. So don’t delete helpful old content. Danny Sullivan wrote, “Are you … Read more

Google: Maybe Don’t Let Google Search Index Your AI Chatbot Output

Google: Maybe Don’t Let Google Search Index Your AI Chatbot Output

With all these AI chatbots out there now, Google Search seems to be seeing more and more of them publishing AI-generated outputted content in the wild. And if you don’t want Google indexing that content, make sure to block Googlebot from seeing that content. John Mueller of Google posted a PSA on Twitter saying, “PSA … Read more

Google: Don’t Choose Cheap TLDs, Avoid Spam Risks

Google: Don’t Choose Cheap TLDs, Avoid Spam Risks

Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing a top-level domain (TLD). The discussion weighed the dilemmas of expensive .com domains versus affordable alternatives like .xyz, emphasizing the need to balance cost, credibility, … Read more

How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic (That Don’t Require New Content)

How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic (That Don’t Require New Content)

SEO is a long-term game. But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. Let’s go through them. 1. Get more clicks on your top-ranking pages The title tag is one of … Read more

Google: We Don’t Archive Our Own Search Result Pages

Google: We Don’t Archive Our Own Search Result Pages

Google’s John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is not an efficient use of Google’s resources. The question was asked by Rafal Josko, who asked, “I am seeking clarification on Google’s handling of search … Read more

Google John Mueller: If You Weren’t Buying Links, Don’t Disavow

Google John Mueller: If You Weren’t Buying Links, Don’t Disavow

John Mueller, a Search Advocate at Google, was asked when you should use the link disavow too. He said on Twitter, “Essentially — if you weren’t buying links, don’t disavow.” So don’t disavow unless you were buying links in the history of your website. Here are those tweets: Essentially — if you weren’t buying links, … Read more

Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]

Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]

The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on … Read more

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