When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best … Read more
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but … Read more
Blog / SEO Strategy / 12 Types of Keywords in SEO You Need to Know The goal behind keyword research is to discover search terms that get the right audience to your website. Once people find your business online, you can convert them into leads and then into customers. But to get this process going, … Read more
Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? B2B SEO is a marketing … Read more
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into … Read more
There’s no denying the future of business is digital. According to some estimates, experts predict online sales to reach $8.1 trillion by 2026. The opportunities are massive, but the competition is fierce. And this means businesses without a strong traffic strategy risk missing out on their share. Developing a strategy to drive more traffic takes … Read more
Did you know that 82% of Aussie adults shopped online in 2022? With the Australian e-commerce market exploding to a massive US$36.8 million and set to grow at 9.7% each year, everyone is jumping on the e-commerce bandwagon! So, what do you need to do to stand out and drive sales for your own online … Read more
Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken … Read more
Overwhelmed by the infinite options for driving traffic to your website? This article doesn’t list every traffic strategy; it only lists the ones that are proven to work. Let’s get to it. 1. Get search traffic by targeting easy-to-rank topics My post on SEO statistics has generated consistent search traffic since it was published: If you can … Read more
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