Driven

Voice Search Optimization: 3 AI Driven Opportunities for 2025

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Voice Search Optimization: 3 AI Driven Opportunities for 2025
Voice Search Optimization: 3 AI Driven Opportunities for 2025


We’ve talked about voice search before. We told you not to focus your SEO strategy on voice search in 2017, and again in 2020. Fast forward to 2024, a lot has changed. The emergence of generative AI has blasted into the mainstream, people and businesses alike taking notice, with over half (52%) of Americans using GenAI. Apple announced their Apple Intelligence with the promise of features like article summarization and added privacy with web erasers. Should you completely pivot your SEO strategy in 2024 to prepare? Not necessarily, but I will highlight for you 3 voice search tactics to get ahead of as we look ahead to 2025.

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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity
Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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Niche Driven SEO Guide: Definition, Benefits, and Strategy Explained

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Niche Driven SEO Guide: Definition, Benefits, and Strategy Explained

What Is Niche Driven SEO? Niche driven SEO is a marketing strategy that helps niche sites with smaller audiences get more visibility in search engines.  It involves choosing specific SEO niches and optimizing each site and content based on keywords and phrases relevant to a specific market segment.  Unlike general search engine optimization, niche SEO … Read more

The 5 Essential Traits of Successful Product Driven Organizations / Blogs / Perficient

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The 5 Essential Traits of Successful Product Driven Organizations / Blogs / Perficient

In today’s rapidly changing landscape, characterized by shifting consumer preferences and evolving market dynamics, using a product-driven approach to digital solutions has taken center stage in organizational strategies. To stay competitive, businesses must adopt a product-driven mindset for digital products and digital experiences, which prioritizes solutions that deliver measurable business value. Embracing a product-driven approach … Read more

How to Grow Traffic 114.25% With a Content Driven SEO Plan (Case Study)

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How to Grow Traffic 114.25% With a Content Driven SEO Plan (Case Study)

Great content is the bedrock of SEO. Without it: You’ll fail to grow traffic on your site You’ll be susceptible to penalties like the Google Helpful content update You’ll struggle to increase the number and type of keywords you rank for You’ll struggle to get backlinks and build your domain’s authority In this actionable case … Read more

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