From the C-suite down, the Seer team agrees that Artificial Intelligence is the biggest disruptor we’ll see in our industry to ****, transforming both how we search and how we work. With that, Seer needed to evolve with it and show our team there’s a future for them in this next iteration. The biggest thing our leaders were asking was how to prepare our team for these shifts, and it’s clear Seer’s not the only organization asking these questions.
Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their projects, teams, and individual SEOs. The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track … Read more
We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the other, it presents a challenge in driving organic traffic. For video membership sites, where much of the valuable content is locked … Read more
The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, which was an expert at drawing attention and attracting large numbers of visitors. CRO stood on the opposite side. It had a delicate … Read more
Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong, … Read more
While the standard blue links used to provide a comprehensive ranking story 10 years ago, the SERP has become increasingly crowded with a variety of new visuals and features. Source link
Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead … Read more
Our success at Perficient emanates from the dedication of our team. We take immense pride in recognizing that our committed individuals propel innovation and drive change within our industry. Every voice within our organization holds significance, none more so than Carolyn Lee, a Project Manager (PM) in our Financial Services business unit and a leader … Read more
Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase in the number of driving directions reported in that Google tool. Google wrote back then, and it … Read more
Google has posted a notice within the Google Business Profiles performance report that it will stop sharing as much data under the driving directions report. Google said, “Starting in January 2024, you might see fewer direction requests.” Google said this change is due to privacy reasons. “This is because Google is making updates to better … Read more
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