April 20, 2016 | Posted by Nevyana Karakasheva Local businesses are all about local rankings. The local SEO game is a bit different though. While the organic strategy for higher rankings is focused on attracting high authority inbound links, with local rankings the weights of the ranking factors are distributed among additional elements. … Read more
Google has updated the Google Rich Results test to spell out that the test is coming from the Google URL Inspection tool. This update probably happened when added the new Google-InspectionTool useragent to the crawler list back in May. Now, Google spells it out, it says “Google Inspection Tool smartphone” and “Google Inspection Tool desktop” … Read more
Google announced it would end support for Sitemaps ping endpoints in six months. Google said this is because they are “not very useful” and the “vast majority of the submissions lead to spam.” Google said when this is officially deprecated the “HTTP requests (“pings”) to the deprecated REST endpoint will result in a 404 error.” … Read more
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer. The kicker is that Google’s own advice and guidelines specifically state, “Important: If you don’t serve customers at your business address, do … Read more
Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match. PPCGreg posted about this on Twitter, he said, “Broad Match keywords – campaign setting: “Enabling this setting will convert all existing … Read more
Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search. What Google wrote. Google posted, “A bug caused a drop in … Read more
This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it was not confirmed. Google Bard now shows citations like Bing Chat, but they are not really good. I explained why I think Google must encourage … Read more
Over the past month or so, we’ve been seeing a huge drop in the number of FAQ rich results Google has been displaying both on mobile search and now desktop. Google has not commented or said anything on the topic, that is until now. John Mueller of Google posted an unofficial statement on Mastodon saying … Read more
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video thumbnail even when that video content was not the main content on the page. Although that was a nice benefit for the sites receiving the video thumbnail, it was … Read more
In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console, Danny Sullivan of Google announced. Google somewhat clouded this announcement in the news of the helpful content guidance … Read more
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