E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it’s a key factor that search engines like Google use to evaluate the quality of your website’s content. It’s crucial for establishing your website as a reliable source of information for your audience. Drawing from my own experience in the field, I’ll show you how to enhance … Read more
Blog / Google SERP / Understanding EEAT and YMYL: how to optimize content and build trust Google recognizes and rewards sites that produce high-quality content, as they often provide the most relevant answers to user queries. The two primary concepts that Google uses to assess content’s overall quality and value are EEAT and YMYL. In … Read more
June 11, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Creating a solid bio for your authors is a … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) was first mentioned in 2014 when Google added it to their Search Quality Rater (SQR) Guidelines, which provide instructions to their “Quality Evaluators” on how to rate the quality of websites. In December 2022, Google updated the guidelines to include an extra “E” for “experience,” making the acronym E-E-A-T (Experience, Expertise, … Read more
August 23, 2022 | Posted by The In Search SEO Podcast Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? That’s what we’re going to be discussing today with a New York … Read more
It is said that roughly 63.2% of the human population has access to the internet. Intriguing as that may sound, not all these people trust the things they find online. And who can blame them? The internet is crawling with lies, fake news, and click-baits. Nonetheless, in an era of fake news, doctored images, paid … Read more
It’s a story as old as time. You work hard to build a great site. You have all the right properties – with descriptive names – that the content authors recognize, and know how to use. Everything is going according to plan. The site is good. Life is good. The client is happy. Then BAM! … Read more
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