Everybody wants to be a master of something, even if it’s a master of flipping burgers. With Google serving up E-E-A-T acronyms for quality standards, we might just need your master burger-flipping skills. But what is E-E-A-T, why do we want it, and is it tasty? Search engine ranking–if you own an online business with … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more
For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T … Read more
We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X. Danny Sullivan wrote, “It’s not a ranking factor. It’s not a … Read more
Danny Sullivan, Google’s Search Liaison, said we should expect to see more clarification from Google on its creating helpful content page, specific to the section “Get to know E-E-A-T and the quality rater guidelines.” Sullivan said on X, “You’re almost certainly going to see more clarification come to that page, as well, in the near … Read more
Expertise is the second E in Google’s E-E-A-T quality guidelines. But what does it mean, and how do you optimize for it? In this guide, you’ll learn: Let’s dive in. What is Expertise? “Somebody who obtains results that are vastly superior to those obtained by the majority of the population (Gobet, 2011; 2015, p. 5).” … Read more
How do you increase Trustworthiness according to Google’s E-E-A-T guidelines? In this guide, I’ll show you 7 practical ways to make your website the most trusted in your industry so you’re rewarded with better rankings and more organic search traffic. Let’s dive in. What is Trustworthiness? While E-E-A-T is a newer concept, the idea of … Read more
Authoritativeness is the most important part of Google’s E-E-A-T guidelines. In fact: You can nail the other three parts perfectly, but without authoritativeness, you won’t get the SEO results you’re looking for. In this guide, you’ll learn 10 proven (but not easy) ways to build authoritativeness. If you’re up for the challenge, then keep reading. … Read more
How do you optimize for Experience from Google’s E-E-A-T guidelines? In this guide, you’ll learn: Let’s dive in. I Investigated E-E-A-T to Learn Exactly How to Optimize for Experience There are three ways Google measures experience: 1. First-Hand Experience Google says: “Does content also demonstrate that it was produced with some degree of experience, such … Read more
Have you been seeing lackluster SEO results or low SERP analysis? Not sure what you’re doing wrong? While there’s a multitude of factors at play, a significant rule set that you might have overlooked might just be the culprit: Google E-E-A-T. E-E-A-T are four principles Google uses to evaluate your web pages, and are a … Read more
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