Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, which stems from Google’s search quality evaluator guidelines. I’ve created the most comprehensive guides on the Internet for each component. Bookmark these and dive into the rabbit hole: Nathan Gotch Nathan Gotch is an SEO professional with over 10 years of experience. He’s the founder of … Read more
Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T serves as a critical framework to evaluate the … Read more
Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content on Page 1 that shouldn’t be there. Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today … Read more
With the rise of large language ****** (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills … Read more
Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust … Read more
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content; in part two, we dig more into E-E-A-T and how AI tools may replace us all. I said I thought when Google came out with the additional E on E-E-A-T, I thought Google would … Read more
This week, I posted the monthly Google webmaster report for May 2023. Google may have pushed out an unconfirmed search algorithm update on May 1st and 2nd, and that update seems to have heated up in a big way later on in the week. Microsoft opened Bing Chat to all and updated some features. Google … Read more
Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it the other day when referencing its updated helpful content document on Twitter. Danny Sullivan, Google’s … Read more
E-E-A-T stands for “Experience, Expertise, Authoritativeness, and Trustworthiness.” Until a Google update in December 2022, it was just E-A-T (no “Experience”). YMYL stands for “Your Money or Your Life.” Understanding both concepts is crucial if you want to improve your SEO. In this article, we’ll further define E-E-A-T and YMYL. And show you how to … Read more
Are you struggling with your content marketing strategy? Do you lack time, resources, and a clear purpose? The Content Marketing Quick Start Guide from MoreVisibility is here to help! This guide provides tips and guidance to jumpstart your content planning and creation, helping you overcome common challenges such as lack of time, strategy, or production … Read more
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