April 25, 2023 | Posted by The In Search SEO Podcast Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? That’s what we’re covering today with a man who’s spoken on E-A-T with three E’s at Brighton SEO. He previously managed an SEO campaign that … Read more
Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is … Read more
Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). E-E-A-T: Google’s quality … Read more
![What is E-E-A-T? [Why is E-E-A-T Important for SEO in 2023]?](https://cdn.seoinc.net/wp-content/uploads/2023/02/Google-E-E-A-T.png "What is E-E-A-T? [Why is E-E-A-T Important for SEO in 2023]?")
E-E–A–T stands for “Experience, Expertise, Authoritativeness, Trustworthiness. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on websites. E-E-A-T is an essential aspect of Google’s search algorithm, as it helps determine which websites should rank higher in search results based on the credibility … Read more
While many SEO practitioners will smirk at the term “E-E-A-T” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. So what is E-E-A-T? SEO practitioners … Read more
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