Content marketing tactics are ways to reach and engage target audiences through online content (e.g., blog posts, social posts, and videos). They help you reach goals outlined in your content marketing strategy. Below, we’ve rounded up 10 of the most effective content marketing tactics to use in 2024 and beyond. Claim your free trial to … Read more
The implementation of a CRM system can radically change the approach to managing interaction with customers, but it is a long process, and the business owner may have questions such as “Will the system pay off?”, “And when will it pay off?”, “But when will our company go on break-even level after implementation?”. It’s great … Read more
From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy is key to wooing more customers. But before you get fancy with flashy … Read more
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment … Read more
Have you ever wondered what makes a website rank higher on search engines like Google? If you’re trying to improve your website’s visibility, you’ve probably come across on-page SEO vs. off-page SEO. But what do they mean, and why are they important? SEO, or search engine optimization, is all about making your website more attractive … Read more
Keywords are the backbone of any successful strategy. One of the most challenging decisions you’ll face is choosing between long-tail vs. short-tail keywords. However, not all keywords are created equal. On one end, you have short-tail keywords—broad and highly competitive search terms that can bring in large amounts of traffic. On the other, there are … Read more
SEO reporting is critical for understanding how well your organic search efforts are working. It helps you identify trends, opportunities, and issues with your processes. But reporting can be complex. From structuring your SEO reports to selecting metrics and gathering data, there is a lot to figure out. We’ll explore these processes below to help … Read more
Local search is everything for businesses – 30% of all Google searches are location-related, and 76% of people who search for a local business visit them within the day. Your company not only needs to be visible on local search but rank at the top of the snack pack if you want to capture this … Read more
Ever wished you had the magic to effortlessly fill your content calendar with topics your audience will ****? Maintaining a steady flow of fresh and engaging content is important for capturing and retaining your audience’s attention. However, the challenge of consistently coming up with new content ideas can be exhausting. Well, here’s the next best … Read more
Keyword gap analysis is one of the most effective ways to ensure your website ranks higher in search engine results. But what exactly is keyword gap analysis, and why is it so important for your SEO strategy? Keyword gap analysis is the process of comparing your website’s keywords with those of your competitors to identify … Read more
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