SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four … Read more
Nick BrownContent Consultant at Vonage Content marketing is one of the most popular forms of digital marketing, versatile across sectors. Adding value for customers and building brand authority, the phrase “content is king” continues to ring true. Content creation can help brands to attract and retain customers and drive sales. Content creation can also be … Read more
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. … Read more
Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. This article simplifies the process, offering insights to help you tailor recommendations and negotiate effectively for a stronger page speed strategy. Page speed for enterprise … Read more
Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers … Read more
Have you ever wondered what makes some websites a joy to navigate while others leave you feeling lost? That’s because some sites are well-structured and improve the overall user experience. Creating a website is more than just putting together pages—crafting a seamless and intuitive experience for your visitors. A well-thought-out website structure improves user experience … Read more
December 5th, 1 pm EST | 6 pm WEST Speaker — Andreas Voniatis Founder & Fractional SEO at Artios_io About the speaker Andreas has specialized in data science and AI for online marketing for over a decade. He has used his SEO, data science, and cloud engineering expertise to help companies, including Trivago, Lyst, Amazon, … Read more
With over 2.8 billion monthly active users, Facebook continues to be a powerhouse platform for businesses to reach their target audience. However, as the landscape becomes more competitive, it’s essential to employ effective strategies to maximise your Facebook marketing efforts. In this blog post, we will explore top-notch strategies that will help you navigate the … Read more
Great ad copywriting can be the difference between a customer taking action on your offer or scrolling down to the next thing that catches their eye. Most copywriters have a collection of memorable ads they can turn to for ideas. In this post, we’ll share 16 examples of ad copy that illustrate key approaches for … Read more
This year, with the cost of living crisis weighing heavily on many consumers, a number of e-commerce experts predict that some shoppers may delay shopping to take advantage of last-minute discounting – or not shop at all, if their budget is too tight. Other headwinds on marketers’ collective radar include labor shortages and supply chain … Read more
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