Having an effective pay-per-click (PPC) advertising strategy helps you increase sales, raise brand awareness, and differentiate yourself from the competition. In this article, we will break down what a PPC strategy is and how to create one for your marketing goals. What Is a PPC Strategy? A PPC strategy is an overarching plan for using … Read more
If you’re looking for ways to improve your content marketing results, you’ve landed on the right page. We’ve put together 15 of the best content marketing tips to help you achieve your goals. Here they are: Define and Document Your Content Marketing Strategy Dive Deep Into Audience Research Identify Relevant Topics Align Your Content with … Read more
April 16, 2014 | Posted by Travis Bliffen If you spend much time reading about SEO, you are sure to run across people talking about a variety of tactics and organizing them into the categories of white, black, and grey hat SEO. If you take some time to think about what Google tells … Read more
“We want to hit {goal}. What should we expect to spend?” Whether in-house or at an agency, if you’ve been in PPC account management, **** are you’ve been asked some version of that question at least once. And for some, there’s a tendency to want to spit out a ballpark figure with little context or … Read more
How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. The three steps outlined below will give you … Read more
Kateryna HordiienkoResearch Editor at Serpstat Prompt Engineering is a groundbreaking approach that has revolutionized the field of artificial intelligence and natural language processing. It is an essential component that involves creating prompts to guide language ****** (LMs) and large language ****** (LLMs) such as GPT-3, T5, LLama, and LaMDA. Prompt engineering provides specific input-output pairs … Read more
This guide will walk you through lead generation strategies, techniques, and best practices. Along the way, you’ll find tips, examples, and resources. So you can develop an effectivelead generation plan for your business. What Is a Lead Generation Strategy? A lead generation strategy is an overarching plan for getting prospective customers to share their contact … Read more
PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account. Just a couple of bad months of … Read more
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
Not all content is made equal, and not every blog post receives external links. Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page. Instead of establishing a link building program around outreach, having a linkable content asset can … Read more
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