Google Analytics carries a significant weight in the SEO industry, often eliciting diverse sentiments. However, this article aims to separate facts about this tool from the noise that surrounds it. Google Analytics, observed hereafter as GA, is a free yet powerful tool that provides a holistic view of a website’s performance. It is especially indispensable … Read more
You’ve got your SEO best practices up and running. Now, how do you determine what’s hurting your SEO, what’s scaling up your game, or what to report to your clients? How to use the report to scale your SEO game? Shall you measure weekly, monthly, what is best? The Backbone of Intelligent Digital Marketing Strategies … Read more
Standing out online is no easy feat. You need to target the right keywords with powerful content, build a competitive advertising strategy, and maintain an attractive, user-friendly and well-optimized site. That’s where Annalect Spain comes in. Created more than a decade ago by Omnicom, Annalect leverages data and technical know-how to elevate their clients’ digital … Read more
It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex and fragmented, the need to understand and integrate timeless marketing principles into your SEO strategy has never been more critical. Search Engine Optimization > Organic … Read more
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