How conversational content can help your marketing efforts

How conversational content can help your marketing efforts

Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you? That’s the big question you … Read more

Actionable Tips for Using Partnerships to Boost Content Marketing Efforts

Actionable Tips for Using Partnerships to Boost Content Marketing Efforts

Blog / Keywords & Content / Leveraging Content Marketing Collaboration: First-Hand Tips Set clear goals for partnerships Before entering a collaboration, outline specific objectives you want to achieve, such as increasing brand awareness, driving traffic, or expanding into new markets. Choose content collaboration partners 1. Collaborate with businesses that target a similar audience but don’t … Read more

Is bad customer data sabotaging your marketing efforts?

Is bad customer data sabotaging your marketing efforts?

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join this MarTech webinar, Why Data Standards Are the Key to Your Data Success, where industry experts will … Read more

4 advanced GPT-4 capabilities to level up your PPC efforts

4 advanced GPT-4 capabilities to level up your PPC efforts

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development.  However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows.  To address these, … Read more

Email Marketing Automation: Streamlining Your Outreach Efforts

Email Marketing Automation: Streamlining Your Outreach Efforts

It’s time-consuming and overwhelming to manually send personalized emails to customers throughout their journey.🤔  Imagine having to spend hours every day sending out individual emails, constantly monitoring triggers, and struggling to keep up with customer follow-ups. It’s exhausting and leaves little time for other important tasks.😫  But what if I say there is a way … Read more

Data-Driven Decision Making To Optimize Local Digital Marketing Efforts

Data-Driven Decision Making To Optimize Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more

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