In today’s world of digital marketing, crafting an engaging headline has become more important than ever before. With the average attention span of people decreasing, it has become essential to grab their attention with a headline that captures their interest in a matter of seconds. We use headlines in blog posts, advertising copy, landing pages … Read more
A good brief is the starting point of a new project, outlining key elements for stakeholders and teams. Its goal is to help everyone involved understand what’s needed and why. But there’s a fine line between providing enough information to encourage creativity and bogging a team down in details that restrict their freedom. A well-planned … Read more
September 13, 2022 | Posted by The In Search SEO Podcast What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher? That’s what we’re going to be covering today with a Springboks supporting Dutchman living in Northern Ireland. He’s a specialist … Read more
November 29, 2022 | Posted by The In Search SEO Podcast How should you be building links in 2023? That’s what we’re going to be discussing today with a GenX entrepreneur who enjoys playing Dungeons and Dragons, ukulele, and eating raw herring. She is a fan of natural link-building by humans, not automation. … Read more
The home renovation and remodelling industry is booming. Current surveys prove that Canadian homeowners are investing much more in their dwellings. The 2022 Houzz & Home Study supports this observation. Recent buyers made up 10% of renovating households this past year. These recent buyers spent around double the average amount of $18,000 ($30,000). In Canada, … Read more
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