Mastering the art of business email etiquette isn’t just a nice-to-have skill; it’s an absolute must. Still, as important as it is, many people second-guess the basics: Am I too formal? Too casual? Is my message clear, or is it buried under too many words? In this article, you’ll discover some best practices to make … Read more
In the world of digital marketing, email is still king. It’s personal, direct, and—most importantly—effective. After all, there are 4.48 billion global email users and an average open rate of 36.5%. For small businesses, building and segmenting your email list can mean the difference between lukewarm results and a thriving, engaged audience. But where do … Read more
Google Trends will stop sending emails for subscriptions you set up within Google Trends. Google said it is turning down the email subscription service as of October 29, 2024. Instead, Google says you should use RSS feeds or check the site manually for those alerts. What Google said. Google wrote in an email to those … Read more
Google will discontinue the Google Trends email subscription service on October 29, 2024. Google sent emails to those who had subscribed to Google Trends over email saying, “Google Trends trend notifications will no longer be supported and existing alerts will no longer be sent.” The email adds that “creating new trend alerts using the subscription … Read more
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in … Read more
You’ve probably read a lot about the impressive results that email marketing brings to the table. To put it in numbers, we’re talking about an average return on investment (ROI) of $36 for each dollar spent. But to be reading this article, you probably want to learn if its value outweighs the investment. The answer … Read more
Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy in a visual treat and 200-word explainer. If that’s the case, then maybe it’s time to ditch the snoozefest and inject some fun into your email … Read more
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer … Read more
Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing, and give you a few practical tips on how to get started. The 4 benefits of email … Read more
Email bounces occur when you try to send an email to an address but receive an automatic notification that your email has been rejected. There are a number of reasons why email bounces can happen, and for marketers sending large volumes of emails, it can impact the scope of a campaign. Understanding why email bounces … Read more
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