Google’s John Mueller responded to questions around image SEO, specifically explaining that while the image itself and the alt text is useful, so is the page that image is embedded on. This is all useful for Google to know the relevance of an image based on a specific query. John said when it comes to … Read more
Google has made a small update to its image SEO best practices documentation, specific to the “Use HTML image elements to embed images” section. The update seems relatively minor but the changes to the wording was done for a reason. This update was spotted first by Gagan Ghotra who posted about it on X, he … Read more
There’s nothing more frustrating than coming across articles containing YouTube videos that have been removed for some reason. It’s extremely frustrating for users and can easily elude site owners (especially on large-scale sites). And from an SEO perspective, addressing unavailable videos can avoid UX barriers and unhappy users. So join me as we go hunting … Read more
Bing Search may sometimes show a “Trending in Bing” carousel at the top of the search results. That carousel shows alternative search refinements based on your previous query but it also can contain ads. Here is an example of it showing an ad card embedded in the other search refinements in the “Trending on Bing” … Read more
This is the “greenroom, the artist” conference room at the Google Nederland office and you can see, outside of that room is a green plant wall with a neon LED microphone lighting up the wall. This seemed a bit interesting, so I am sharing it here. I spotted this on Instagram. This post is part … Read more
Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP. To further support the importance of YouTube videos, Webmaster Trends Analyst at Google, John Mueller, has recently provided … Read more
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