When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a … Read more
Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, … Read more
This blog was co-authored by: Ashley Simmons In conversations with financial services executives, Perficient consultants consistently delve into the application and usage of artificial intelligence (AI) within the industry. A pivotal aspect of this conversation revolves around the regulatory perspective toward AI. To help shed light on this matter, Perficient’s Financial Services Risk and Regulatory Center … Read more
Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community. … Read more
I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it … Read more
The economic impact of the pandemic is still a significant factor in most marketing budgets. And today’s competition for marketing dollars and space is fiercer than ever. So what innovative, cost-effective ways can make your brand stand out? Which new channels can you add to your marketing mix to maximize ROI? On April 12, I … Read more
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