Google Ends Continuous Scroll: How Will it Impact Your SEO?

Google Ends Continuous Scroll: How Will it Impact Your SEO?

If you’ve searched for anything on Google in the past week, you may have come across an old friend: That’s right; pagination has returned to Google’s search results.  On June 25th, 2024, Google put an end to its ‘continuous scroll’ feature and brought back the O.G. page-style results.  Is this a reason to celebrate, or … Read more

Google Ends Continuous Scroll SERPS: What It Really Means

Google Ends Continuous Scroll SERPS: What It Really Means

Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and raise questions about it. What’s really going on here? Continuous Scroll In Search Results Infinite scroll is a way of showing … Read more

Google Quietly Ends Covid-Era Rich Results

Google Quietly Ends Covid-Era Rich Results

Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog. Home Activities Rich Results The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded … Read more

Google Notes On Search Now Ends Soon

Google Notes On Search Now Ends Soon

Google has updated the Google Search Labs to say that Notes on Search now “ends soon.” As a reminder, last November Google rolled out as a labs the Notes feature in Google Search and Google Discover. A month ago, we reported that Google has always listed that Notes on Search would end as a labs … Read more

Google Ends Video Carousel Structured Data Test

Google Ends Video Carousel Structured Data Test

Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more

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