Have you ever wondered how some local businesses seem to connect so well with their customers online? The secret is a solid content strategy. It’s not just about posting regularly; it’s about knowing what to post and when. Content marketing is crucial for local businesses as it builds trust, enhances brand visibility, and establishes a … Read more
Last week, Boston was a buzz with innovation, big announcements, and a shared vision for the future of digital experience at Acquia Engage 2023. Among the myriad of insightful sessions and keynotes, two emerging themes took hold: the evolution of AI and the imperative of accessibility. The event illuminated how these facets shape a more inclusive … Read more
Perficient’s dedication to excellence and innovation has again been recognized at the 2023 Acquia Engage Awards. Out of 50 finalists from various industries and regions across the globe, we’ve been selected as a winner in the Excellence in Governance category. This category recognizes brands that have used technology to support regulatory compliance and/or information security … Read more
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make … Read more
SERP complexity and user engagement have never been more volatile. No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP composition has never been more complex. But the real question is, will your brand stand tall amongst the challengers or fall victim to complacency? The old adage of “grow or … Read more
When looking at a recipe, we want the directions to layout the steps concisely as one works through the process. Marketo Engage is no different. As an operator, we want names of features and functions to be intuitive. Yet, Marketo’s Smart List filters aren’t always cut-and-dry. In this post, I am going to walk through … Read more
COVID-19 has changed consumer behavior, forcing the world to interact remotely. In a world where the number of digital consumers was already growing with younger generations trending towards less face to face interaction, less contact is looking like the new normal. Take a look at delivery services today: You don’t even have to physically swipe a … Read more
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