Reading Time: 7 minutes According to Ahrefs, about 73% of readers skim web content, and only 27% read it fully. You’ll need to master web content writing if you not only want to increase the time a user spends on your website, but also want to see them take impactful actions on your website that … Read more
LinkedIn has evolved into a bustling hub of activity, with a more than 1 billion members, sharing insightful experiences and advice, inspiring 134.5 active daily users. This platform isn’t just for individuals; more than 67 million companies are on the platform, with 65% of B2C marketers and 80% of B2B marketers preferring it to Facebook … Read more
Retargeting ads, also known as remarketing ads, are a powerful advertising tool designed to re-engage your website visitors. These strategically placed ads remind your audience of their prior interactions with your website, encouraging them to complete an unfinished action such as filling in a form or finalising a purchase. This personalised form of advertising significantly … Read more
Starting an online store is easier than ever in this digital era. The challenge lies in building a customer base that keeps coming back. By leveraging ecommerce email marketing, online retailers can build a powerful strategy for generating engagement, driving sales, and increasing customer loyalty. But first, you need to learn how to maximize its … Read more
This article is written assuming you are already creating fantastically optimized content. (If you need some help with that, there are a plethora of articles you can read. I’d suggest starting with “How to create captivating, compelling and optimized content.”) Here, I will take you through my top five tips on bringing a behavioral marketing … Read more
When you search any query on the Google search engine, there are high chance that you may see various ads called sponsored. Imagine how competitive is that market where multiple ads are being thrown to the user on his/her single search query. It could be searching for the best health retreat center, the best earphones … Read more
Google Perspectives, a search filter unveiled at Google I/O that displays content with viewpoints about your query is now available on mobile. Our Perspectives filter is now available on mobile web & the Google app for searches (US/English for now) where it might be helpful to hear from other people. It lets you find videos, images & … Read more
In today’s world of digital marketing, crafting an engaging headline has become more important than ever before. With the average attention span of people decreasing, it has become essential to grab their attention with a headline that captures their interest in a matter of seconds. We use headlines in blog posts, advertising copy, landing pages … Read more
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