by Jim November 13, 2024 Welcome back Rankers! This week I’m sharing insights into some of the biggest trends shaping the digital landscape right now, plus some personal milestones like our 19th year on YouTube and the launch of my new book on the future of business online. You’ll get a behind-the-scenes look at how … Read more
In the realm of digital marketing, mastering the art of content creation is essential if your website or company wants to stand out in the congested world of search engine results. This article dives into several effective strategies to optimize content for search engines and discoverability, ensuring your blog posts and other digital content not … Read more
When we last talked, we discussed avoiding robotic language and the importance of balancing your optimization strategies with user intent. These foundational principles are key to creating local content that resonates with your readers and ranks well in search results. Today, we’re going to pick up where we left off and dive deeper into specific … Read more
Submitting your website to a search engine helps you get more traffic from search. It gets the search engine to crawl your pages and decide whether (and how) to index them. The best part? Submitting your site to search engines is free. You don’t need to use a paid service. This article will walk you … Read more
Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far. … Read more
Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search engine and dominant APP store player, but things are changing quickly in an AI-driven world. With the rise of artificial intelligence and both Bing and … Read more
Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding … Read more
Search engines are the gateways to the wild and wonderful world of websites. Between mega-giants that have turned their brand name into a verb, to the little guys specialized in uncommon languages, search engines come in all sizes and functions. If you’re here, you’re probably curious about what other options there are, or maybe you’re … Read more
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows … Read more
Reddit will continue blocking Microsoft and other search engines and AI ****** from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking search engines. Noting it’s been “a real pain in the ass to block these companies,” … Read more
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