Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had to have specific knowledge or the help of a developer to overcome some of them by pulling the data from the API directly. Google started … Read more
Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging … Read more
With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and … Read more
Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above, … Read more
Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using this … Read more
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting one early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding when deprecated. Google Ads launched Shopping Enhanced CPC about 9 years ago and said “Since then we’ve launched more advanced bid strategies like … Read more
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) from October 2023. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding. Why we care. It’s important to stay up-to-**** with changes Google is implementing, especially in Q4 just before the holidays. Switching over to Manual CPC bidding … Read more
To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now offers search suggestions relevant to the webpage a user is viewing. This feature provides a … Read more
The AEM Style System allows the template creator to define style classes in the component’s content policy as well as page policy so that the content author can select them while modifying the component on the page. These styles can be visual variations of components, making them more versatile. Use Case: The Style System offers … Read more
Blog / SEO Strategy / Top 7 Surfer SEO Alternatives When it comes to optimizing your brand’s content, data-driven insights and automation are key. Content tools play a vital role in researching topics, auditing your content, and finding effective keywords for creating or optimizing content. If you want to rank high in search engines and … Read more
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