Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood … Read more
Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum monthly ad spend limit for certain accounts. Why we care. This update gives advertisers more control over their spending, potentially preventing unexpected budget overruns. Key features: Immediate effect upon setting. Automatic campaign stoppage when limit is reached. Monthly … Read more
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level … Read more
Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. Meta has said it introduced this setting to … Read more
In today’s ever-evolving healthcare landscape, patients frequently depend on medical devices to monitor their health, improve their quality of life, and manage chronic conditions. Effective communication plays a pivotal role in ensuring patients understand how to use their devices, stay informed about updates and maintain a healthy lifestyle. Salesforce Marketing Cloud offers a powerful solution … Read more
Google announced enhanced privacy control tools with new features designed to empower individuals to manage their personal data in Google search results. Results About You Dashboard And Notifications In a notable extension of a tool launched last year, Google’s Results about you feature has been significantly enhanced. This utility allows users to solicit the removal … Read more
Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps direct users to the appropriate language and region-neutral URL when the site doesn’t support their preferred language and region. This feature can enhance URL discovery, … Read more
Google is expanding the visibility of shipping and returns information for merchant websites in search results. To help online retailers optimize this feature, Google is improving the Shopping report in Search Console and adding new tools for monitoring and correcting structured data. Shipping Information Becoming More Important For Shoppers Customers want to know the total … Read more
Google is taking steps to improve access to healthcare information for searchers in the United States. Google Search already facilitates easy access to information on US benefits programs such as Medicaid and Medicare. Additionally, Google assists searchers in finding healthcare appointments and identifying which insurance providers are accepted by different healthcare facilities. Now, Google is … Read more
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