Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup is by including “entities” within it. Adding entities into schema can help Google better understand the key topics of your content. In … Read more
In the past, content publishers would optimize their content for keywords in an attempt to satisfy search engine preferences and boost their rankings. As a result, the search engine results page (SERP) returned results with poor-quality content that failed to answer user queries. Fast forward to today, search engines now prioritize positive user experience and … Read more
In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. At the root of things, we’re telling GPT-4 to produce an article outline based on … Read more
August 21, 2019 | Posted by Mordy Oberstein What are Google entities and how does Google understand them? Knowing how Google understands entities is extremely important when it comes to entity optimization. Especially since Google now profiles sites (i.e., treats them as entities). In the recent past, I showed how Google has a … Read more
An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article. The first part of this entity SEO series should be used when … Read more
December 8, 2021 | Posted by Darrell Mordecai Topical authority is a semantic SEO strategy that could bring massive traffic to your site. To achieve topical authority, you must create authoritative content that covers an entire topic. However, to be successful it really pays to first understand what entities exist in Google’s Knowledge … Read more
January 12, 2022 | Posted by Darrell Mordecai When I started my journey into semantic SEO, I discovered that there are many concepts that I needed to understand before getting started. But, I also found that many of the resources online were painfully difficult to understand. I often read a sentence more than … Read more
January 19, 2022 | Posted by Darrell Mordecai When looking at Google Search Console search queries, you might see something interesting. When you scroll through the queries, you’ll sometimes notice that your content is ranking for queries that don’t actually appear in your content or your metadata. Ever wonder why? The answer is … Read more
Sharing is caring! Identifying UGC Subjective Attributes Of Entities This recently granted patent is about identifying subjective attributes of entities. I haven’t seen a patent about subjective attributes of entities or responses to those entities. A critical aspect of it is that it is user-generated content. We get told that user-generated content (UGC) is becoming … Read more
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