“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more new thing to dedicate your scarce resources. I have good news for you … Read more
Entity SEO is a powerful approach that uses the concept of entities to boost search visibility and relevance. But what exactly is entity SEO? Entity SEO optimizes web content around entities—distinct and identifiable things or concepts, such as people, places, organizations, and products. Unlike traditional SEO, which primarily targets specific keywords, entity SEO uses structured … Read more
In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of … Read more
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year. The uprising of generative AI-powered search engines, accompanied by the volatility in rich results, has prompted our team to dive … Read more
In the realm of information and knowledge organization, understanding the concept of an entity is fundamental. According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to abstract concepts and creative works. They possess defining characteristics … Read more
February 12, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! How much do you think SEO has changed just over the … Read more
Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language ******, … Read more
Ready to discover three incredibly simple (yet powerful) strategies that will help you optimize quicker and more effectively? Here’s what you’ll learn in this article: How to use AI to provide a data source for on-page optimization. Using AI to quickly create multiple schema types for every blog article on your website. A free internal … Read more
July 31, 2019 | Posted by Mordy Oberstein Google has gotten really good at recognizing entities and how various entities relate to each other. There’s no doubt about it. That said, how well can Google truly profile an entity? What happens when an entity has more than one profile? Is Google able to … Read more
This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. The quote is … Read more
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