Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase … Read more
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share … Read more
SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered … Read more
What if you could be in a room with 21 top SEO experts? What might you ask? What could you learn? SEO Trends 2024 is the next best thing. We talked to the most insightful experts we know and asked for their best advice in navigating the year ahead. With the search landscape rapidly evolving … Read more
In the evolving digital landscape, the importance of a hybrid human-AI strategy in content creation cannot be understated. By combining human expertise with the unparalleled data analysis capabilities of AI, content creators are in a unique position to produce content that not only informs but also deeply resonates with readers. AI can quickly identify data … Read more
For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This means advertisers can directly integrate with the myriad capabilities in the Ads API. They are … Read more
Jeff Baker What is Google RankBrain? In a nutshell, this AI-driven algorithm defines the relevance of SERPs for every search inquiry. Commonly referred to as one of the top three instruments of this engine, it is a crucial informational asset for experts seeking more advanced SEO signals. According to the experiment, this algorithm performed better … Read more
With the rise of large language ****** (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills … Read more
Artificial intelligence (AI) is a well-known technology in SEO, as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital … Read more
November 21, 2017 | Posted by Mordy Oberstein We’ve become a bit shortsighted, and it’s not our fault. Each and every month you can count on Google pushing a series of new algorithm updates. Month in and month out, industry news sources report on what seems to be a constant stream of rank … Read more
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