In the vast and ever-evolving digital world, “content is king” has become a mantra for businesses striving to establish a robust online presence. However, even the most valuable content can be easily lost in the digital noise without a strategic compass to guide it. That compass is keyword research. This post is your gateway to … Read more
After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Despite some hiccups, it has presented several opportunities for those who have gained a deeper understanding of the experiences SGE seeks to provide users – giving perfect answers right on SERPs. Here’s how … Read more
Blog / Digital Marketing / 13 essential ecommerce metrics: How to track them and set KPIs for an online store In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you … Read more
Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling … Read more
You’re building a new website. And you want it to rank high in Google search results. But how do you make sure your site is SEO-friendly from the start? That’s what this guide is all about. We’ll walk you through the exact steps you need to take to improve SEO for a new website. Tip: … Read more
Looking for essential small business marketing ideas that can be modified to fit any budget? There are many ways to grow your business’s success—from keyword research to user-generated content—and you don’t necessarily need a large budget. Below, we’ve provided 35 actionable marketing ideas for small business owners to help you get more traffic, leads, and … Read more
In today’s rapidly changing landscape, characterized by shifting consumer preferences and evolving market dynamics, using a product-driven approach to digital solutions has taken center stage in organizational strategies. To stay competitive, businesses must adopt a product-driven mindset for digital products and digital experiences, which prioritizes solutions that deliver measurable business value. Embracing a product-driven approach … Read more
Are you a property manager trying to grow your audience on Instagram? We get it, Instagram can feel daunting. But don’t worry, we have you covered! In this post, we will cover everything you need to know in order to start benefiting from Instagram and connecting with owners. We’ll start by covering how you as … Read more
Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, … Read more
Your website is your most important digital asset, serving as the online gateway to your business. But the value of your site is also why website migrations can be so daunting. Whether moving your site to a new domain, hosting platform, or content management system (CMS), you’ll want to follow a migration strategy that minimizes … Read more
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