Establishing

Establishing Topical Authority is Your Secret to SEO Success

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Establishing Topical Authority is Your Secret to SEO Success

Q4 2023 was an all-out battlefield for maintaining search rankings on Google, as there were a total of six back-to-back algorithm updates.  That’s not to mention Google’s AI-powered Search Generative Experience (SGE), which has been setting the SEO world on fire since its reveal in May of last year.  It’s now 2024, and digital marketers … Read more

Establishing niche authority: leveraging strategic content as a key differentiator – Search Engine Watch

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Establishing niche authority: leveraging strategic content as a key differentiator – Search Engine Watch

Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. … Read more

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