Lessons Learned from Future Automotive Leaders at the MRacing Unveiling Event / Blogs / Perficient

Lessons Learned from Future Automotive Leaders at the MRacing Unveiling Event / Blogs / Perficient

Future of Automotive Leaders Last week, I had the honor of attending an unveiling event at the University of Michigan as part of our new “Electrifying the Future of Automotive” program. If you’re not yet familiar, Perficient sponsors eight college race teams across the country that build single-seat formula-style vehicles from scratch to race nationally … Read more

Event tracking in Google Analytics 4: What marketers need to know

Event tracking in Google Analytics 4: What marketers need to know

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events … Read more

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