Google has added a new promotion type to Google Merchant Center named “Sale events.” Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now. This was spotted by Dario Zannoni who posted … Read more
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I … Read more
Google has added the ability to add activities and events to the Google Business Profiles dashboard. This is a quick form to add upcoming events or activities to your business quickly. Here is where you can highlight activities that you run that may direct more people to your venue. This was spotted by Mike Blumenthal … Read more
Google is trialing a new local search box called Nearby Events and Deals. The new SERPs feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To … Read more
For the past few weeks Google has been testing out a new local search box titled “Nearby events and deals.” This box contains links to local stores and places that have events and/or deals in the area. I first spotted this via Saad AK on X who posted about this on Janaury 1st with a … Read more
Gender equality and diversity in the workplace is something every organization strives for and Perficient is one of the organizations that is doing something meaningful for the Women working here. WiT ERG was introduced in India offices in 2022, and over the course of time, our efforts were dedicated to curating and bringing forth impactful … Read more
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community participation and engagement as a means to establish this localness. Two primary means … Read more
In Google Analytics 4 (GA4), events are specific interactions or occurrences that take place on your website or app. Events allow you to understand how users behave on your property—how long they stay on your site, how many submit a form, and other such insights. GA4 has several default and automatically recorded events, but it … Read more
Part of what makes Google Analytics 4 (GA4) so useful is how customizable it is. But while you can create custom events to evaluate what’s most important to your business, start with GA4 recommended events. Because there are already many options that provide valuable information for every type of website. We’re about to go through … Read more
What Is an Event in Google Analytics 4? Google Analytics 4 (GA4) events are user interactions or system occurrences on a website or app. Events are the foundation of all GA4 tracking. Any time a web interaction takes place—whether it’s a page view, click, scroll, or purchase—GA4 records that data as an event. This is … Read more
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