GA4 for B2B: How to track events and conversions

GA4 for B2B: How to track events and conversions

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data.  To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key … Read more

Digital Marketing Events in Denver for the Second Half of 2023

Digital Marketing Events in Denver for the Second Half of 2023

Have an event you’d like added to this list? Email us at hello@v9digital.com  Denver isn’t just a stunning place to live – it’s a buzzing hub for digital marketing. Our city has a thriving tech scene, bustling with innovation and opportunity, and boasts a remarkable lineup of digital marketing conferences and meetups. And guess what? … Read more

Google Analytics 4 now lets you modify and create events using regular expressions

Google Analytics 4 now lets you modify and create events using regular expressions

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data … Read more

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